ChatGPT: How to use Custom Instructions for SEO copywriting

Interacting with a chatbot has often been a repetitive task, not least because of the need to repeatedly enter the same instructions to guide the bot's behavior. OpenAI has introduced an upgrade for ChatGPT, enabling it to integrate user-defined custom instructions.

For web editors, bloggers and other content professionals, this feature could revolutionize your workflow. In this article, we'll explore how to effectively use custom instructions to enhance your experience with ChatGPT and produce high-quality content.

In the same vein : The OpenAI course for developing AI tools with GPT, How to use ChatGPT to write a cover letter.

What is ChatGPT and personalized instructions?

To understand how to use custom instructions, we first need to understand what ChatGPT is. GPT, which stands for "Generative Pretrained Transformer", is a language model that uses machine learning to produce text that resembles that written by a human. With ChatGPT, this technology has been adapted to enable conversational interaction with users.

Personalized instructions is a new feature that allows users to give ChatGPT instructions on how they want the chatbot to interact with them. For example, a user could ask ChatGPT to limit its responses to 2,000 words, or to adopt a formal tone. These instructions are then taken into account in all future conversations, eliminating the need to constantly repeat the same instructions every time.

How to use personalized instructions: steps to follow

Using customized instructions is simple and intuitive. Here's how:

1. Activate custom instructions : You can activate this feature by going to your settings and enabling "beta features".
2. Define your instructions : Once you've enabled custom instructions, you can define your own. For example, you can tell ChatGPT to adopt a formal tone of voice, not to exceed a certain number of words, or to always take certain contextual information into account.
3. Let ChatGPT do the rest: Once your instructions have been defined, ChatGPT will take them into account in all future interactions. You don't need to repeat your instructions each time, as they will be integrated into all responses.

Using customized instructions for SEO copywriting

Custom instructions can be particularly useful for SEO copywriting. You can give ChatGPT specific instructions for producing SEO-optimized content. For example, you could ask ChatGPT to use a certain keyword density, to structure content in a certain way, or to optimize titles and subtitles for SEO.

Custom instructions for chatbots, such as OpenA's ChatGPTI, have the potential to bring significant changes to SEO copywriting. They enable a more precise and targeted approach to copywriting, while maximizing the effectiveness of content in terms of search engine optimization.

Search engine optimization (SEO) requires careful attention to various elements, including content quality, use of appropriate keywords, titles, meta-descriptions and much more. Custom instructions can help frame these key elements in a way that improves page visibility and search engine rankings.

How to use personalized instructions to improve SEO copywriting

There are many ways to use custom instructions to improve your SEO copywriting. Here are some of the main strategies you can adopt.

For example, you can

Setting up SEO keywords

Keywords are a fundamental element of SEO. You can give ChatGPT instructions to naturally integrate your chosen keywords into the content. For example, an instruction might be: "Use the keyword 'immigration in Canada' at least three times in the content.

Creation of SEO-optimized titles and subtitles

Headings and subheadings play a crucial role in SEO, helping search engines to understand page content. Custom instructions can be used to create headings and subheadings that are not only attractive to readers, but also optimized for SEO.

Relevant meta-descriptions

The meta-description is a brief summary of your page's content that appears in search results. Custom instructions can be used to generate meta-descriptions that include relevant keywords and encourage users to click on your link.

Limitations of custom instructions and possible alternatives

While customized instructions are a significant improvement, they are not without their limitations. For example, ChatGPT's user interface could be made more flexible to allow users to choose from existing instruction sets or create new custom instruction sets for each conversation.

Fortunately, there are alternatives, such as TextCortex, which offers an "Individual Personas" function to adapt to specific user needs. With this function, you can create personas to meet your personalized needs, and switch from one persona to another as required.

Conclusion

At first glance, the introduction of Custom Instructions "may seem like a major technological breakthrough. However, from a technical point of view, it is less a revolution than an intelligent evolution of the existing process. In fact, personalized instructions are mainly based on the concept of " prompt engineering" simply adds an initial prompt before the first user message, encapsulating the preset parameters.

That said, let's not underestimate the significant impact of this subtle modification. Customized instructions save users a considerable amount of time and significantly improve the quality of the content generated. They bring a level of finesse and precision to interaction with AI that was previously unattainable.

What's more, the introduction of Custom Instructions is not happening in a vacuum. In an increasingly competitive AI market, with the emergence of new offerings such as Bard and the recent release of Claude 2, OpenAI is faced with the imperative need to constantly innovate and reinvent itself. The launch of personalized instructions is part of this dynamic of renewal and continuous improvement, to maintain and strengthen its market position.